Alejandro Serra
CFO and Financial Analyst
With 26 years of experience, Alejandro Serra has held key roles as Controller and CFO in national and multinational companies. He holds a degree in Economics with a specialization in Finance, a Master’s degree in Economic and Financial Management (CEF) and an MBA from EAE, complemented by multiple postgraduate degrees.
A specialist in technology applied to finance, he is proficient in Excel, SQL, DAX, Power BI and Artificial Intelligence with knowledge of Python and VBA. Alejandro, who speaks 6 languages, was a Mercur user during his time at Hoteles Único, where he began his collaboration with Jean Marc Soulié.